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About
Sloche is a frozen beverage sold by the convenience store chain Couche-Tard, mostly in the province of Quebec, Canada. While it is similar in concept to the Froster beverage sold by Couche-Tard's banners outside of Quebec, Sloche has gathered much publicity through an aggressive marketing campaign. The oversized Sloche plastic cups are covered with humorous slogans such as: "No animal has tasted this product before you," and "A good source of crushed ice." Couche-Tard also used to sell gummy candies under the Sloche brand. Some of these candies had to be removed from the shelves after allegations that their concept art was racist.
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